How to Do SEO by Yourself

Search engine optimization is not regarded as advertising; however, it costs time and money. Therefore, if you have money and lacks time, you can choose to use an SEO agency or a consultant firm. On the contrary, if you do not have money, you can develop your SEO to improve your rankings. Here are some do it yourself pointers to improve your organization:

Master Keyword Research

Always begin with keyword research, and do not assume that you would still know what your clients will want. You may understand the language of the industry you are, but your customers might use different terms to refer to your products and services. However, keyword research will help understand the phrases that your clients would apply to your goods and services.

Understand Your Competition

You must understand your competition.  Search for companies that offer similar products and services that you do and those who have similar models but offer different products.  Note what they are doing well, content themes that you lack, the structure of their sites, and how they engage their prospects. Ensure you study their reviews and analyze the social media activity to differentiate what their consumers think and what you hear. It will help you come up with the right strategies for your SEO.

Plan Your Site

After analyzing what your consumers want and the common keywords they use for your products and services, select pages on your websites to address those search queries.  Create a list of your products and services on your webpage and their corresponding keywords. Focus on optimizing your page to match the keywords so that your clients and prospects can quickly locate your products and services.

Optimize Your Site

Creating pages for your site may be the hardest part, but depending on your e-commerce platform, you may or may not outsource some developers and designers’ work. Currently, any website should be responsive to both smartphone and tablet users. Ensure that your site is mobile friendly to reach all your clients.

Produce Regular Content

Schedule regular updates, either weekly or once a month. However, do not post content on a daily basis; you are not a blogging or publishing company. It is unrealistic for any e-commerce site. Nevertheless, consistency is critical. You do not need textual content all the time; instead, you can publish with short descriptions to engage both prospective and current clients.