5 Trends About SEO You Should Know

SEO, or search engine optimization, is a term thrown around often when it comes to internet marketing. However, many people don’t really know what it is. SEO is the process of optimizing your website so that it appears as high as possible in search engine results pages (SERPs). Having a mobile-friendly site is one of the important factors in SEO, and luckily Pittsburg Better Times features helpful tips on how to make your site mobile-friendly. As online marketing evolves, SEO tactics must also change to stay effective. So, here are five trends about SEO you should know.

Featured Snippets Will Gain More Importance

Featured snippets are a special type of Google result that appears at the top of the search results page. They are designed to give users quick and relevant information in response to their queries. In recent years, featured snippets have become increasingly popular, appearing in over 50% of all search results.

Core Web Vitals

There’s no doubt that SEO is constantly changing. As Google continues to evolve, so do the ranking factors that SEOs need to keep an eye on. This year, one of the most important trends in SEO is the focus on “core web vitals.” What are core web vitals? They’re a set of metrics that measure the performance of a website. Google has said that these metrics are important for SEO because they reflect the user experience of a website. In other words, if your website scores well on core web vitals, it’s likely to provide a good user experience. And we all know that a good user experience is important for SEO.

Google Bert Model

Google Bert Model is the latest in a series of algorithm updates that Google has rolled out over the past few years. This update is different from other updates because it is designed to help Google better understand natural language queries. In other words, this update is intended to make it easier for Google to understand the intent behind a user’s search query. This is a major update for Google that can significantly impact how SEO is conducted. As such, all SEOs need to know this update and what it could mean for their clients or their own website.

Testing and Improving User Experience Is Vital

User experience has always been important for SEO success, but it is becoming increasingly vital as the search landscape evolves. Testing and improving your user experience can significantly impact your SEO results.

Mobile-Friendly Websites

With more and more people using their mobile devices to search the internet, it’s no surprise that businesses are starting to follow suit and create mobile-friendly websites. In fact, Google has even stated that they will be giving preference to mobile-friendly sites in their search results. If you’re unsure whether your site is mobile-friendly, you can use Google’s Mobile-Friendly Test tool to check. Enter your URL, and Google will analyze your page to see if it meets their criteria for a mobile-friendly site.

SEO is constantly evolving, and it can be difficult to keep up with the latest trends. However, by considering these five trends, you’ll be ahead of the curve and better equipped to optimize your website for search engines. Have you tried any of these tactics in your SEO strategy? Let us know in the comments.